11/25/2023 0 Comments Standard budget percentagesBecause he himself begins to seek information and the need for advertising is reduced.įourthly, companies increasingly rely on marketing analytics. When choosing a person, he wants to compare the services or goods offered. Thirdly, increased competition, in fact, stimulates any sale. Nevertheless, there are industries-spenders, and there are economists.Ĭomparison of traditional and digital marketing costs. It is noteworthy that this figure has not changed for several years. Having formed a recommendation of 12%, analysts indicated an average result. That is why we analyzed the average marketing budget in different industries. Without marketing, the company makes little profit.īut the most interesting thing is that the mark “enough” is always different for a successful business in a different industry. Regardless of whether a company runs a small or large business, its owner understands the importance of prioritizing its advertising capital. They devote several months to this, analyzing previous indicators, general changes in business and in a specific industry. The issue of marketing budget is not resolved in a few minutes. At the same time, transport companies can spend less than 5%, since most of their business depends on existing relationships. Today they can spend 15% of their income only on online marketing. Take, for example, a consumer goods company. One of the most important factors that must be considered when determining the budget is the industry. When forming a marketing budget, it is necessary to analyze much more information than an ordinary analyst. On average, analysts and experts call figures in the amount of 7-12% of revenue. There are many tips on how much companies should spend on marketing.
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